Project /
Salesforce CRM Implementation for Hidroelectrica
- Digital Innovation & Technology

Hidroelectrica was looking to implement a turn-key CRM platform aiming to support the electricity sales process by providing specialized tools for managing prospects, customers, bids, and contracts. This strategic project was driven by the company’s need to streamline operations and improve decision-making capabilities as it expanded its business over the past five years.
We followed a meticulous approach, which included the initiation, analysis, solution design, configuration, development, and testing phases. Additionally, the project encompassed data migration, a roll-out to production, and a post-production support phase to ensure smooth operations and seamless knowledge transfer.
Key results of the project include the successful deployment of a modern CRM system on Salesforce platform that optimized Hidroelectrica’s internal processes, enhanced collaboration, and ensured accurate, real-time data on prospects and customers. This platform significantly reduced bureaucracy, sped up routine procedures, and improved communication channels across the organization. The integration of real-time market and competitive insights further empowered decision-makers, enhancing overall operational efficiency.
Through the implementation, Hidroelectrica benefits from increased professionalism among staff, along with the development of a highly trained team capable of administering and utilizing the new CRM platform to drive future growth and operational excellence. This new Salesforce CRM system has proven to be a vital tool in driving informed, timely decisions, and improving the customer relationship management process.